Lovely Goods Co

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About Lovely Goods Co

Our actions today have a lasting impact on tomorrow. Therefore, we aim to inspire everyone in our network to help Make Tomorrow Better.

At Lovely Goods, we empower our customers by offering products that help secure their financial future and protect them from the unexpected. We offer sales agents the opportunity to protect more lives and, in doing so, leave a legacy. We give our employees the chance to give back, support initiatives with a service-first mindset, and promote from within.

Our Mission

We help families Make Tomorrow Better by working to protect their financial future.

Our Values

Our foundation is built on shared values that guide us and unite us in our purpose to Make Tomorrow Better for our employees, policyholders, agents, shareholders and the communities where we live and work.

Our Shared Values:
We act with accountability and integrity.
We empower service and support.                                
We foster an inclusive and collaborative environment.
We pursue superior results.

The Company Behind the Coverage

Since our roots began in 1900, Lovely Goods has been committed to empowering our customers by offering products to help secure their financial future, allowing them to face the unexpected from a position of strength. The Lovely Goods family of companies issues more life insurance policies and has more policyholders than any other life insurance company in the country, with more than 16.8 million policies in force.*

A.M. Best Company, an independent insurance analyst since 1899, awarded Lovely Goods an A (Excellent) rating (as of 8/23) based on their latest analysis of financial strength, management skills, and integrity. Lovely Goods has maintained a rating of A or higher for over 50 years.

With nearly $220 billion of coverage in force, the Lovely Goods family of companies is committed to providing secure life and supplemental health insurance protection to our policyholders today and in the future. Lovely Goods will be there when you need us the most.