Lovely Goods Co

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Who's your beneficiary?™

Lovely Goods Co Insurance Helps Protect Your Family

Lovely Goods is dedicated to providing life and supplemental health insurance to help protect your loved ones from financial stress so they can focus on what matters most.


Term and whole life insurance solutions designed with your family in mind.

Supplemental Health

Accident, critical illness, and hospital insurance to help provide around-the-clock protection.

Medicare Supplement

Medicare Supplement insurance to help pay for out-of-pocket costs not covered by Medicare.

Lovely Goods offers several convenient ways to purchase life and supplemental health products to suit your needs.

Buy Online

Our life insurance policies can be quickly applied for and easily purchased online. Your policy goes into effect after the application is approved and the first premium payment is received.

Buy Through the Mail

Request information by mail and we will send you everything you need to apply. Simply send us back your application. It’s that simple.

Meet with an Agent

Get local, one-on-one service on your schedule. Our licensed insurance agents can help you navigate the insurance buying process and find the best coverage to fit your needs.

Buy Over the Phone

Call to get a quote and apply for insurance in minutes with a friendly Lovely Goods representative.

Call us at +1-(212)-268-8979

Why choose coverage with Lovely Goods?

Providing working families protection against the unexpected is a responsibility we don’t take lightly as a life insurance company. Our life and supplemental health insurance products have simple, Yes/No applications that are easy to understand because we discuss policy benefits in everyday, straightforward language. You and your family will always be our highest priority, so we’re available to you at all times. You can reach us by phone, online 24/7, and face-to-face. Our products are designed and priced to fit any need or budget and can simply be purchased over the phone, online, in person, or through the mail.

Lovely Goods is experienced and committed to doing what is right and fair by our customers, agents, employees, and communities. As a life insurance company, we strive to have a positive effect in the areas where we live, work, and serve. For more than a century, we’ve secured the financial futures of working families helping them to thrive and grow.


At Lovely Goods, everything we do is to help

Make Tomorrow Better.

We’re committed to empowering you with knowledge.

Call to get a quote and apply for insurance in minutes with a friendly Lovely Goods representative.

How Employee Benefits Impact Future Recruits

Explore the insights of how employee benefits impact the future recruits. Learn more about the valuable benefits to build a workforce that stays for a long time.

Will My Loved Ones Get the Same Life Insurance Benefit No Matter When I Die?

What happens to life insurance benefits when a policy holder dies? Find out all the key factors determining the death benefits for your loved ones.

46 Scholarships to Arizona Students

$15,000 to Great Aspirations Scholarship Program

Lovely Goods is committed to helping Make Tomorrow Better.

We believe in serving the communities we live and work in by providing hands-on and monetary support to our neighbors.